Daily deals. Social Media. Mobile.   

If I’ve learned anything over my 5+ years as CEO of Yodle it’s that conventional wisdom is often wrong and the so-called experts are all too quick to proclaim tried-and-true methods as extinct, or to crown a passing fad as the future of an industry. How much have daily deals, social media, and mobile lived up to the hype? Let’s see…

Daily deals = Future of local marketing? Not so fast.  

Only eighteen months ago everyone seemed to be fixated with daily deals – and for good reason. Groupon and LivingSocial were growing…

I recently attended the Borrell Associates’ 2012 Local Online Advertising Conference in New York, which is one of the biggest gatherings of local digital advertising executives each year. The event provided a great opportunity to interact and share ideas with some of the leaders in the local digital space and to get a sense of innovations in our space. 

I’m proud to say that Yodle had a strong presence at the event this year – a genuine sign of our positive progress. Court Cunningham, our CEO, gave a well-received presentation called “Using Technology to Drive Profits in Local”.…

Almost 100 years ago, more than 3,000 people lined up for several miles to throw their hat into the ring for a job promising extreme risk, low pay, and uncomfortable conditions. And from that, Ernest Shackleton, an explorer from the early 20th century and one of my leadership heroes, carefully selected 28 men who would join him on one of the most famous expeditions to the South Pole. 

Few employers today would be so blunt in their advertisements. They typically spend a lot of time putting positive spin and polish on what their jobs offer in the hope of…

This is a busy time of the year on the cosmetic surgery trade show circuit. We recently attended the American Academy of Dermatology Annual Meeting and are heading out to Las Vegas later this week to go to THE Aesthetic Show. In addition to using these events to discuss our online marketing services with both current and prospective customers, they also provide us with an ideal opportunity to stay updated on key cosmetic surgery developments. 

Products, technologies and procedures are constantly evolving in the cosmetic surgery space.  It’s imperative that we keep our pulse on these trends to…

I’ve been attending events on behalf of Yodle for the last two and a half years ranging from large trade shows to smaller informational meetings.  I always enjoy having the opportunity to head out of the office and spend some quality time with local business owners in order to learn more about the marketing and advertising challenges that they’re facing.  

I also usually like to have a little bit of fun when I’m on the road.  I often have a small wager with local business owners that I’m speaking to.  I bet them a dollar that they’re not…