Mediative recently performed an eye-tracking and click-tracking study to evaluate the value of having a top spot in Google’s local search results. The study supports that the top spots in Google’s local search results get the most attention and clicks. Advertisers and marketers have known this for years and have pointed to studies that demonstrate how the viewer’s eye travels across a page, why it focuses on certain areas and why it stops at a given spot. The purpose of Mediative’s study was to determine how people interact with Google Places results listings. The main questions the…

John Berkowitz wrote an article discussing how businesses can create a successful franchise display campaign and make online advertising work. Check out Yodle's Co-founder and VP of National Accounts' article in the November 2011 issue of Franchising World! You can catch a glimpse below but be sure to read the full article here!

Last year, Yodle started a Holiday tradition to donate to local nonprofit organizations in lieu of printed Holiday cards. We are happy support the development and growth of our communities by partnering with local charities again this year! As a company committed to supporting and helping make business owners successful, we are also proud to support the local nonprofit organizations making an impact in their communities.

Yodle is supporting an organization from each of the five major cities that Yodlers call home: Austin, Boston, Charlotte, Scottsdale, and New York City! Each week, we will reveal the charity each Yodle…

Every other Tuesday, Yodle hosts an Info Session for job seekers in Austin to learn about an amazing career in sales. Yodle is growing quickly and we’d love to see if you’ve got what it takes to join our world-class team!

It’s an exciting time right now in the online marketing space! The industry will continue to flourish as businesses focus more of their efforts online because, well – that’s where you reach consumers.. If you’d like to get in on the action, you should know that Yodle is the largest independent provider of local search marketing in the United…

For the second year in row, Yodle has made it onto the Lead411 Technology List. This year, Yodle ranks #35 on the Technology 200 list, which spotlights 200 of the top companies with the highest revenue percentage growth from 2008 to 2010. In the past, the Technology List focused on the top 500 companies but this year they decided to filter the list down to focus on the cream of the crop.

To evaluate what makes these top companies so successful, the Tech 200 looked at marketing efforts, ROI, funding and the economy at large. An interesting takeaway is that,…