We were thrilled to launch the new and improved Yodle.com last week after an extensive design and development process.  I had the pleasure of leading the website project from initiation through to completion, and am very proud of the Yodle User Experience team’s accomplishments.  I believe (and hope) that the new website will resonate with customers, prospects, employees, job seekers, media and investors.     

I’m particularly excited to have incorporated responsive web design into the new website, which utilizes one set of code to display content effectively across all devices, including desktops, tablets, and phones.  Yodle.com now scales…

A few weeks ago, I attended the annual IFA Convention in Orlando, which is the biggest franchising trade show of the year in the U.S. The event is hosted by the International Franchise Association (IFA), the world’s oldest and largest organization representing franchising worldwide.

2012 marked the fourth consecutive year that Yodle exhibited at the IFA Convention. As always, the event provided the perfect opportunity for the Yodle National team to meet with existing customers and make new contacts. Perhaps most importantly, the team had the opportunity to spend quality time with numerous franchisors, getting…

Yodle reviews why mobile is an online marketing channel that local businesses should explore. If you haven't considered mobile as part of your strategy in the past, here are five compelling reasons why it's time to start.

At first glance, you might see Twitter’s 55 million+ daily messages as an unending stream of random thoughts, musings, and lunch preferences.  Scratch the surface by using the search function, however, and what you find may surprise you. Here are customers actively sharing their positive and negative experiences about your brand.  Here is a flowing source of fresh and relevant industry news before it hits mainstream media.  But tweets can help you do more than just keep an eye on your online reputation and trending news topics.  By becoming actively engaged, you can take it a step further and use…

In 2011 Google created a new ranking factor called “Panda,” making some marketers happy and others completely miserable. Most consumers, though, may not have even noticed. That’s because Panda was about tackling one specific problem as opposed to changing the entire search experience. The reason it made such a big splash in the online marketing community is because of the impact it had on some businesses’ bottom line. In certain cases, the impact was pretty dire. As a result, many companies marketing online have been in a state of fear and paranoia over the possibility of being the next…