In a post last week on the “You’re the Boss” blog of The New York Times, there was an article that talked about the costs of making a hire that doesn’t work out.    This is just one example of something business owners should not rush into.  As a local business owner, you’re perennially short on time, which makes it very tempting to take shortcuts on decisions like this one.  Taking shortcuts and cutting corners may have a short term pay off but in the long run could prove detrimental to your success. Here are a few more examples of…

Yodle is proud to announce the addition of a third offering to our product suite! Yesterday we launched Yodle Display, a display advertising product geared towards Franchise and Multi-Location companies. You can check out the full press release here for more details. In a nutshell, Yodle Display delivers high impact branding and leads using a proprietary  algorithm and advanced targeting methods.

There’s been a lot of buzz this week about changes to getting small business loans, which are typically very hard to come by.  Recently, lending seems to have picked up speed. According to the Small Business Administration (SBA), loans were up 90% from 2009 to 2010. As a result, the Small Business Administration (SBA) is introducing new programs that aim to continue to increase access to funds.

According to Grady Hedgespeth, director of the SBA’s Office of Financial Assistance, the SBA’s new programs, Community Advantage and Small Loan Advantage, make it easier for lenders to make smaller loans…

E-newsletters are regularly scheduled communications from your company that can also engage your customers in a conversation. Although e-newsletters can certainly contain calls-to-action (such as coupons) designed to give your business short-term bumps in the sales department, the e-newsletter format is uniquely suited to building long-term customer loyalty.  While sometimes a significant time investment, e-newsletters require almost no financial investment to produce and send.

What makes e-newsletters so effective? In a word: trust. A well-written e-newsletter is a subtle and extremely effective way to build your credibility and gain your customers’ confidence in your company. After all, the e-newsletter is…

People communicate in a variety of ways these days: text, email, tweet, instant message, Facebook (message, chat, comment), blog, video chat, etc. But at the end of the day, if someone is really interested in your business, he or she is going to pick up the phone and call. As a small business entrepreneur, you’re on the run, and it can be a challenge to manage all those phone calls and voice mails. In order to help you out, we’ve done a round-up of phone services that could make your life easier and save you money…