Posts Tagged ‘conferences’
Franchise Marketing Lessons from the IFA Convention
John Berkowitz, Co-founder & VP of National Accounts • March 6, 2012
A few weeks ago, I attended the annual IFA Convention in Orlando, which is the biggest franchising trade show of the year in the U.S. The event is hosted by the International Franchise Association (IFA), the world’s oldest and largest organization representing franchising worldwide. 2012 marked the fourth consecutive year that Yodle exhibited at the IFA Convention. As always, the event provided the perfect opportunity for the Yodle National team to meet with existing customers and make new contacts. Perhaps most importantly, the
Yodle CEO Selected as Speaker in Stellar Lineup for 2012 Local Advertising Conference
Alisa Adler, Marketing Manager • January 27, 2012
Yodle CEO Court Cunningham has been selected to speak at the 2012 Local Advertising Conference in New York in March. The conference brings together online advertising professionals who are looking to learn from leaders in the local space. In addition to talks from 50 speakers, four workshop sessions will be held focusing on organizational structure, sales strategies, and revenue performance. The conference is hosted by Borrell Associates, an advertising research and consulting firm that assists local